Leading up to Holiday 2008, firms were predicting double digit growth online — despite the economy. Now we’re on the other side of holiday, and actual results are pointing in all directions. Why the confusion? Which numbers can we trust? Let’s examine the findings. [click to continue…]
FOURTEEN VENDORS INCLUDED, MORE UNDERWAY
For years, I’ve advised retailers who are shopping for ecommerce technology. We’ve all seen companies struggle with the vendor selection process. Sometimes, the process is managed in-house. Other times, merchants hire a consultant with limited subject matter expertise or, worse, a vendor bias. It’s no surprise that so many wrestle with indecision; and switch horses with some frequency.
Recognizing the need for a better way that is objective, complete and fast, B2C Partners developed its own method to help clients measure for fit. It’s called FAST Score™. [click to continue…]