In its recent annual merchant survey, E-Tailing Group reported that 36% of retailers expect to invest in ecommerce technology this year. Last Fall, the 2008 Cross Channel Tech Trends Study produced by AMR Research and RIS News indicated that two-thirds plan to upgrade their platform by the end of 2009.
Together, this data suggests most online retailers upgrade their ecommerce platform once every 3 years. They may not change vendors. But it’s still a good bet that they are planning a major ecommerce upgrade now or very soon. Why so frequently? There are seven conditions that trigger a new look around the market. [click to continue…]
Leading up to Holiday 2008, firms were predicting double digit growth online — despite the economy. Now we’re on the other side of holiday, and actual results are pointing in all directions. Why the confusion? Which numbers can we trust? Let’s examine the findings. [click to continue…]
There is a suit in my wardrobe I’ve had awhile now. I picked it up before attending an event, when I was a few pounds lighter and a few inches leaner. The suit was tailored for a more svelte me. Today, it no longer flatters my form. It’s not about the suit’s design. It’s a size thing. Such is the case with some prominent ecommerce sites this holiday season. [click to continue…]
FOURTEEN VENDORS INCLUDED, MORE UNDERWAY
For years, I’ve advised retailers who are shopping for ecommerce technology. We’ve all seen companies struggle with the vendor selection process. Sometimes, the process is managed in-house. Other times, merchants hire a consultant with limited subject matter expertise or, worse, a vendor bias. It’s no surprise that so many wrestle with indecision; and switch horses with some frequency.
Recognizing the need for a better way that is objective, complete and fast, B2C Partners developed its own method to help clients measure for fit. It’s called FAST Score™. [click to continue…]
