Moving Beyond e-Commerce Basics:
Where to Invest and How to Build a Business Case
Date: Thursday, March 25, 2010
Time: 2:00 PM Eastern
In this upcoming webinar, Bill Mirabito of B2C Partners will explain how to build the business case for eCommerce investment, with a proper resource plan to earn executive approval. The session also features Eli Katz, President of Ashford.com and Bill Zujewski, Vice President of Product Marketing at ATG.
The discussion will cover key areas of eCommerce investment that drive immediate benefit. We will share how to develop a persuasive, actionable strategy that delivers results. And we will touch on ROI modeling to project the rate of return.