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Retailers love growing store traffic and improving the brand experience, but mobile devices are rarely part of the equation. Present-day cell phones aren’t ready for mobile checkout — but they CAN be used by in-store consumers as an effective “kiosk on the hip.” In this webinar, Bill Mirabito of B2C Partners will share how mobile technology can help retailers drive cross-channel sales this holiday season.

Date:    Thursday, October 23, 2008
Time: NOON Eastern, 9:00 AM Pacific
Location: http://www.elasticpath.com/events/mobile

The session will be presented by Bill Mirabito of B2C Partners; and
will be facilitated by Jason Billingsley of Elastic Path.

In this webinar, you will learn how to:

  • Engage in-store consumers and get them to register their device
  • Deliver enhanced product information to consumers in the aisle
  • Direct shoppers to alternate store locations with available inventory
  • Create wish lists in store and share gift registries for holiday shopping
  • Personalize recommendations and promotions for cross-channel consumers