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I just returned from the MarketLive Summit at Half Moon Bay, CA. The venue was lovely, but the mood was mixed. By April 2009, MarketLive will end support for Version 4 of its platform. Nearly half of its 150 customers now face an upgrade or move off of the platform.

Version 5 has been available since 2006, and the upgrade to get current is a costly and complex endeavor. Of course, telling clients they must move “up or out” by its very nature forces everyone to at least consider “out.” I met with many MarketLive clients at the event who are indeed considering alternatives.

I’m scheduling an executive briefing with MarketLive to gather more details. Stay tuned.

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