On-demand content meets on-demand ecommerce. According to a January 7 press release, Demandware and HP Digital Content Services have partnered up to help studios deliver paid digital content to consumers. Movies, television, games and music can be merchandised and sold using the combined platform.
Demandware will include analytics and site monitoring tools to track online activity. Willem de Zoete, VP/GM of Digital Content Services at HP, is quoted in the release stating, “Demandware’s platform will enable us to quickly deploy storefronts and scale with us as we grow.”
Availability for the combined solution is expected in the first half of 2008.
Last August, HP DCS had formalized a partnership with Ascent Media Group for post-production services to repurpose content for broadband and mobile distribution. Their alliance with AMG began in 2004, and has helped studios including Sony Pictures Entertainment and Paramount Pictures. Adding Demandware to this mix now promises a full end-to-end solution to producers of digital media who wish to monetize their content.
Now only if the writer’s strike would end.