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GSI Commerce recently acquired e-Dialog, a leading email marketing firm based in Massachusetts, for $157 million. The two organizations have long collaborated to help clients grow online business. The fit for both service providers is a natural. The acquisition closed on last week.

GSI acquires e-Dialog

A majority of GSI customers already rely on them to manage the sales channel, a revenue driver for both client and vendor. Bringing e-Dialog into the fold enables GSI to offer email marketing as an entry point to a broader range of outsourced services. It also gives GSI greater opportunity to upsell into its base of 85 clients.