781.585.0750 info@b2cpartners.com

“It’s Not About the Nail” is a new YouTube video depicting a young woman refusing the accept the cause of her symptoms. This condition is as common in business as in real life. If you’re not making your numbers, the fix could be in plain sight.


There is always low hanging fruit. Fix the obvious first.

It’s not always easy for a familiar party to point things out to decisionmakers. This is where an outside party can help. Our veteran omnichannel consultants know their craft… and are inquisitive. They too will see problems considered low hanging fruit, and will find their cause quickly. We have all come to learn that a prognosis is more readily accepted when delivered by an outside expert. And acceptance is the first step to fixing the problem.

On our very first call with prospects, we request information that will help us add value:

  • Does your site traffic trend up vs. last year (LY)?
  • Is conversion rate on the rise vs. your competitors?
  • Are you moving more units per transaction (UPT)?
  • Has your average unit retail (AUR) price improved?

If the answer to any one of these questions is NO, then do you know why? Before you start investing in eCommerce tools and services, first know how it will be applied to fix the obvious. And if you need a professional, remember we’re here to help. Contact us.

It's Not About the Nail