B2C Partners is a consulting practice that helps Fortune 1000 brands and top internet retailers with business planning, vendor scorecards, delivery management and professional staffing. Our exclusive focus is optimizing global eCommerce and cross-channel integration — including online marketing, resource planning, strategic procurement, project delivery, merchandising/sales, fulfillment/logistics and customer care.

Bill Mirabito. For more than a decade, Bill has managed ebusiness activities as a marketer, engineer and strategist; providing guidance to hundreds of international brands and cross-channel retailers. Before establishing B2C Partners, Bill covered eBusiness products and services as senior retail analyst at Forrester Research. In the past, he led retail industry marketing for Demandware and Akamai Technologies. And for years prior, Bill led the online division of BJ’s Wholesale Club, a Fortune 500 retailer. In his career, Bill has advised many direct-to-consumer brands, including Alticor (Laura Mercier), Autozone, Best Buy, Crabtree & Evelyn, Cineplex Entertainment, Eileen Fisher, Hallmark Cards (Dayspring), iRobot, Le Château, Nike, Polo Ralph Lauren, Symantec, True Value Hardware, Under Armour, Verizon Wireless, Waterford Crystal (WWRD) and many more.

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781-585-0750 office
781-585-0751 fax