Mind the URL for Storefront SEO
SEO takes work. It’s both an art and a science. When you finally achieve prominent page rank for great keywords, it’s essential to maintain that position long-term. But what if your URLs aren’t portable? What if you can’t take that page rank with you, when you switch technology providers?
Consider the case of Demandware clients, many who accept the URL generated by default. Retailers like Barneys New York, House of Fraser, Bare Escentuals, Sanrio, and Playmobil have their storefront URLs stuffed with non-essential elements, including the Demandware brand. Here are some examples: Read more
Shop.org “Doctor Is In” Clinics
Kudos to Shop.org for addressing a growing concern from its members. This year’s Shop.org Annual Summit will feature one-on-one sessions, by appointment only, with leading industry specialists. It’s a welcome step in the right direction. The topics are relevant, and speakers are all highly qualified. In today’s email announcement, the Doctor Is In Clinics are described as something “better than peer networking.” I wouldn’t say it’s better than networking – but it is certainly better than JUST networking. Now if Shop.org would only add a session for some ecommerce platform consultant to cover ”Evaluating and Selecting Ecommerce Technology.”